The most effective sales communication style is storytelling. Compelling stories help people make sense of their lives and propel them into action.
How Storytelling Sells
Storytelling puts everything in order so our brains don’t have to work so hard to understand what’s going on.
Stories allow you to grab and hold your audience’s attention.
We make decisions based on emotion, and justify them with logic.
How Can You Use Storytelling to Sell?
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.