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  • Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more December 14, 2018
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Branch launches cross-channel cohort analysis for app marketers December 14, 2018
    The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods. The post Branch launches cross-channel cohort analysis for app marketers appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Want to understand your marketing stack better? Enter the 2019 Stackie Awards December 14, 2018
    Entry is free and open through March 15, 2019. The post Want to understand your marketing stack better? Enter the 2019 Stackie Awards appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Google adds pay for conversions bidding in Display campaigns December 14, 2018
    Advertisers can pay for conversions rather than clicks or impressions. The post Google adds pay for conversions bidding in Display campaigns appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Do men and women value online reviews differently? December 14, 2018
    New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. The post Do men and women value online reviews differently? appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Marketing Day: Facebook video Ad Breaks expand, YouTube intros call-to-action ad extension, more December 13, 2018
    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Dec 13, 2018 by Amy Gesenhues Says more than 75 million daily... Please visit Marketing Land for the […]
  • Official AMP plugin for WordPress released December 13, 2018
    After more than three years of development and testing, the AMP Project has made the version 1.0 stable plugin freely available to WordPress users. The post Official AMP plugin for WordPress released appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop December 13, 2018
    Says more than 75 million daily Watch visitors spend, on average, more than 20 minutes on the video platform. The post Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • YouTube sunsetting call-to-action overlays in favor of new ad extension December 13, 2018
    The call-to-action ad extension will be available for TrueView in-stream ads to start. The post YouTube sunsetting call-to-action overlays in favor of new ad extension appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Agenda alert: Adobe is keynoting at MarTech! December 13, 2018
    We’re excited to announce a newly-confirmed keynote speaker! Join us for a candid keynote conversation to learn first-hand insights about how Adobe leverages marketing technology to accomplish their business goals. The complete agenda will be posted soon – stay tuned! Connect with Ann and... Please visit Marketing Land for the full article.

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