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  • Kochava launches deterministic attribution for mobile web February 15, 2019
    The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs. The post Kochava launches deterministic attribution for mobile web appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • How strong is your Amazon ‘health?’ February 15, 2019
    Measuring five core components go a long way in achieving success on Amazon. Here's how. The post How strong is your Amazon ‘health?’ appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • ‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns February 15, 2019
    Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites. The post ‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Lucidity’s new report shows a successful field test for blockchain-based ad optimization February 15, 2019
    The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers. The post Lucidity’s new report shows a successful field test for blockchain-based ad optimization appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends February 14, 2019
    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • The MarTech agenda… and 7 more reasons to attend February 14, 2019
    Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing? The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management. Here are 8... Please visit Marketing Land for the full article.
  • Optimizely lets marketers create ideas and access experiment data through new Slack integration February 14, 2019
    The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows. The post Optimizely lets marketers create ideas and access experiment data through new Slack integration appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Google rolls out ‘interpreter mode’ for Home and smart displays February 14, 2019
    Users invoke the feature in one of several ways and it keeps going until you verbally turn it off. The post Google rolls out ‘interpreter mode’ for Home and smart displays appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Brightcove to buy Ooyala’s online video platform for $15 million February 14, 2019
    Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for customers. The post Brightcove to buy Ooyala’s online video platform for $15 million appeared first on Marketing Land. Please visit Marketing Land for the full article.
  • Identity management investment can pay off, and here’s how February 14, 2019
    Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. The post Identity management investment can pay off, and here’s how appeared first on Marketing Land. Please visit Marketing Land for the full article.

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