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Marketing Land News Feed
- Kochava launches deterministic attribution for mobile web February 15, 2019The attribution firm is now matching its mobile web cookies to its mobile device IDs, to definitively track the impact of mobile web ads on app installs. The post Kochava launches deterministic attribution for mobile web appeared first on Marketing Land. Please visit Marketing Land for the full article.
- How strong is your Amazon ‘health?’ February 15, 2019Measuring five core components go a long way in achieving success on Amazon. Here's how. The post How strong is your Amazon ‘health?’ appeared first on Marketing Land. Please visit Marketing Land for the full article.
- ‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns February 15, 2019Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites. The post ‘Amazon Moments’ tool gives brands new way to build, deliver loyalty campaigns appeared first on Marketing Land. Please visit Marketing Land for the full article.
- Lucidity’s new report shows a successful field test for blockchain-based ad optimization February 15, 2019The results indicate high levels of fraud and waste in the system, but large lifts for campaigns that optimize for authenticated inventory and providers. The post Lucidity’s new report shows a successful field test for blockchain-based ad optimization appeared first on Marketing Land. Please visit Marketing Land for the full article.
- Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends February 14, 2019Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google’s new interpreter mode, Brightcove to buy Ooyala, 2019 martech trends appeared first on Marketing Land. Please visit Marketing Land for the full article.
- The MarTech agenda… and 7 more reasons to attend February 14, 2019Looking to improve ROI? Searching for the right marketing technology? Or to meet others who have overcome the challenges of modern marketing? The MarTech® Conference is designed for you, the senior decision-maker working at the intersection of marketing, technology, and management. Here are 8... Please visit Marketing Land for the full article.
- Optimizely lets marketers create ideas and access experiment data through new Slack integration February 14, 2019The testing platform's new link with the popular collaboration tool aims to bring Optimizely's capabilities into users' daily workflows. The post Optimizely lets marketers create ideas and access experiment data through new Slack integration appeared first on Marketing Land. Please visit Marketing Land for the full article.
- Google rolls out ‘interpreter mode’ for Home and smart displays February 14, 2019Users invoke the feature in one of several ways and it keeps going until you verbally turn it off. The post Google rolls out ‘interpreter mode’ for Home and smart displays appeared first on Marketing Land. Please visit Marketing Land for the full article.
- Brightcove to buy Ooyala’s online video platform for $15 million February 14, 2019Brightcove CEO says the deal will immediately grow the company's global workforce and accelerate its ability to deliver deeper support for customers. The post Brightcove to buy Ooyala’s online video platform for $15 million appeared first on Marketing Land. Please visit Marketing Land for the full article.
- Identity management investment can pay off, and here’s how February 14, 2019Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. The post Identity management investment can pay off, and here’s how appeared first on Marketing Land. Please visit Marketing Land for the full article.
Search Engine Journal
- Study Shows AMP Can Lead to Increase in Organic Search Traffic by @MattGSouthern February 17, 2019A study on the impact of accelerated mobile pages on search performance shows positive correlation between AMP and organic traffic.The post Study Shows AMP Can Lead to Increase in Organic Search Traffic by @MattGSouthern appeared first on Search Engine Journal.
- Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s by @MattGSouthern February 16, 2019Google's John Mueller addressed an issue site owners might run into where expired product pages are reported as soft 404s.The post Google’s John Mueller Explains Why Expired Product Pages May Become Soft 404s by @MattGSouthern appeared first on Search Engine Journal.
- The Latest Google Search Console Updates: What You Need to Know by @sam_marsden February 15, 2019Search Console is rapidly evolving. Find out everything you need to know about all of the latest feature changes here.The post The Latest Google Search Console Updates: What You Need to Know by @sam_marsden appeared first on Search Engine Journal.
- What a Health Crisis Taught Me About Business by @jeremyknauff February 15, 2019A mystery health crisis nearly killed me and my business. Here's what I learned about business from my battle.The post What a Health Crisis Taught Me About Business by @jeremyknauff appeared first on Search Engine Journal.
- How Could Your Company Help You Improve Your Physical Health? [POLL] by @A_Ninofranco February 15, 2019Here are the best ways for companies to help improve their employees' physical health, according to SEJ's Twitter community.The post How Could Your Company Help You Improve Your Physical Health? [POLL] by @A_Ninofranco appeared first on Search Engine Journal.
- How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals by @TomBaker_84 February 15, 2019Here's how to maximize sponsorships to help you to achieve your content marketing and SEO goals.The post How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals by @TomBaker_84 appeared first on Search Engine Journal.
- Google My Business Has New Tools and Tips for Responding to Reviews by @MattGSouthern February 14, 2019Google My Business has added a new way for business owners to respond to reviews.The post Google My Business Has New Tools and Tips for Responding to Reviews by @MattGSouthern appeared first on Search Engine Journal.
- Twitter is Testing a New Way to View Users’ Profiles by @MattGSouthern February 14, 2019Twitter is testing a new way to view profiles of users in the mobile app without leaving the timeline.The post Twitter is Testing a New Way to View Users’ Profiles by @MattGSouthern appeared first on Search Engine Journal.
- Instagram Bug is Causing People to Lose Followers by @MattGSouthern February 14, 2019Instagram has a confirmed bug that is causing some users to lose a significant number of followers.The post Instagram Bug is Causing People to Lose Followers by @MattGSouthern appeared first on Search Engine Journal.
- Crawl-First SEO: A 12-Step Guide to Follow Before Crawling by @aysunakarsu February 14, 2019This 12-step SEO guide will help you prepare and configure your (or your client's) website properly before crawling.The post Crawl-First SEO: A 12-Step Guide to Follow Before Crawling by @aysunakarsu appeared first on Search Engine Journal.
